The formula for our new beloved paper… is actually quite simple: 8 modern pastel colours + 100% recycled paper with a natural look and feel. And for us, this formula works a treat. Because with Countryside Pure, we’ve added a designer paper to our range that combines several of the things we particularly love about paper. It’s colourful yet delicate. Sustainable, without compromising on impact, quality or value. And it opens up an incredible array of possibilities for printed materials, stationery and creative paper projects.

Pastel shades are the charming assets in design, stationery and branding. The soft colours come across as friendly, stylish and, when combined correctly, always modern. They bring a sense of lightness and delicacy to designs and can be combined beautifully with one another or with other materials. Countryside Pure offers all of this: this high-quality recycled paper translates the pastel trend into a distinctly natural, high-quality paper aesthetic – and it’s made from 100 % recycled paper.

So if you’re looking for a paper that’s environmentally friendly, versatile and, at the same time, absolutely beautiful, then you should definitely take a closer look at Countryside Pure.